Supporting Workplace Health
Project Title: A comprehensive communications and marketing strategy to support health and wellbeing of a large government agency
Client: NSW Government
Project duration: 24 months
ZEST Health Strategies has worked with a large NSW government agency to support a comprehensive workplace health and wellbeing program. The agency has a diverse workforce of over 10,000 employees in various roles and locations across metropolitan Sydney.
The health and wellbeing program seeks to reduce employees’ health risks and support a healthy, engaged and productive workforce. ZEST worked with NSW Goverment to develop and roll out a comprehensive communications and marketing strategy to promote employee engagement with the program.
Key achievements have included:
- An evidence-based strategy to effectively support employee behaviour change and health and wellbeing
- An overall program identity, including look and feel, campaign brand and logo
- An wide range of engaging multimedia collateral (posters, flyers and brochures), videos and photo libraries
- A monitoring and evaluation plan to track progress and measure achievements.
“ZEST’s strategic approach and expertise in health communications has been integral to the roll out of Health on Track. ZEST works with us collaboratively to find appropriate and exciting ways to engage our audiences. They are responsive to our needs and always go the extra mile to ensure a successful program.”
Manager Health Services, NSW government agency
Project team: Rob Sutherland | Anita Dessaix | Hayden Jose | Emma Cadman